Designer-Friendly CMS for Luxury Interior Design
The Challenge
Developer dependency cost $200-400 per project update and $100-150 per blog post, with 8-12 day lag times. A massive content backlog of 15+ unpublished projects and 20+ drafted blog posts meant the portfolio appeared stale. An estimated 30-40 qualified leads per year were lost to the outdated website, and $3,000+ monthly ad spend was driving traffic to static content.
The Solution
Built a custom WordPress theme with a designer-friendly interface that reduced admin complexity by 90%. Features include visual page builder with drag-and-drop, one-click project publishing, automatic image optimization, built-in SEO, content scheduling, lead generation forms, newsletter integration, and a comprehensive designer training program.
The Result
400% increase in portfolio updates. 85% increase in qualified leads (from 4-6 to 8-11 monthly). $300K-420K additional annual revenue attributed to the platform. $10K annual developer cost savings. 250% increase in organic traffic with first-page rankings for luxury design keywords.
Technologies Used
Direct-to-Consumer Vacation Rental Marketplace
NextCustom Time Tracking & Automated Billing System
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